• Talk – Creative Superpower: the Power of Making

    Last night I attended a wonderful talk by professionals of the creative industry on the power and importance of Making. The talk was hosted by She Says & Creative Superpower founder, Laura Jordan, and discussion was done between three cutting edge professionals, Jason Bruges, founder of Jason Bruges Studios, Sadie Clayton, artist and fashion designer, …

  • Dorothy Bales – Left & Right Brain analysis

    After Sasha Damjanovski spoke about the connections that the left and right brain had I decided to pursue further research on the subject. As we all have different strategies to learn and use our Imagination and Interpretation as different tools, I will be applying Dorothy Bales theory on Left and Right brain as she used …

  • Pitching by Sasha Damjanovski

    Storytelling & narratives in Pitch Ignore the “what” brain and talk to the “why” brain, why does this matter? Being able to improvise – be prepared to say anything Eye contact gives importance to people – acknowledge that moment you remember it Most meaningful moments are the poses. They let people take things in – …

  • The Black Box Model

    The Black Box Model relies on the idea that we are no longer able to understand complex systems; we rely on straight forward explanations that stimulate our emotions and images to comprehend things. It is unfortunate to see what type of consumer behaviour model we are heading towards however I do think it is important …

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